The subject in the ad is an average, "fit" woman. In the ad, you also see the product that is being represented; showing the different colors and varieties of the product. There is also a description of the product and testimonies from customers who have used the product. The underlying meaning of this ad is trying to convince people that if they buy the Sketcher Shape-Ups, that they will loose weight and look like the woman in the advertisement. I found this advertisement in Shape magazine. The advertisement is geared towards women; women who are uncomfortable or unsatisfied about their bodies, especially their legs and butt's. This is a very gender based advertisement. The imagery supports the text and makes the viewer think even more so that if they buy these shoes, that they will look like the model in the picture.
I personally don't like the appearance of the Sketchers version of Shape-Ups, but I think the ad was put together nicely. The testimony from customers throws in some realism and makes the viewer feel more connected with the product, and think that it will work for them since it worked for everyday people as well. They did a nice job at picking a model with a good body that people consider "ideal".
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